After weeks of teasing us, K2K Alliance And Partners held the Media Launch for their 2013 presentation, The Human Race, yesterday morning at a private venue. While the launch gave us a preview of the theme and some of the designs for The Human Race (which may very well cause Maria to become catatonic), the twins also announced plans to branch out into a fashion line and the start of a K2K Foundation (both slated for later this year). Big things are happening in the Norman camp…
From the K2K Alliance and Partners Press Release:
“Building on our 2012 theme “The Waters -
Seas of Consciousness”, K2K is excited to
bring 2013′s presentation of “The Human
Race” to the streets of Port-of-Spain.
In today’s society, intense pressure is often
placed upon us to conform. We are
pressured into viewing life as succession of
predefined steps and encouraged to race
along a well-worn path leading to societal
goals. These goals are often defined by
achieving a career or professional post, a
financial target or some sort of personal
relationship status. Dictated by society, we
accept these goals as our own and enter
the great race to become “successful”.
However, we learn that the journey is a
dynamic process; our objectives and
motivations change due to societal
pressures and from the knowledge we
acquire along the way.
Our interpretation of the story will take
the masquerader to the horse races. In each
segment of the race, the masqueraders will
present the story by becoming one of three
CROWD: These characters are the
spectators at the race. Representing
societal pressures, they boo, shout or cheer
from the stands as the participants in the
race pass by.
THOROUGHBRED: These characters are
the equine athletes that carry the riders
around the racetrack. They represent the
motivational drive which propels us to our
JOCKEY: These characters represent the
protagonist of our story. Spurred along by
their horses and influenced by the crowd,
the jockeys compete in the HUMAN RACE.
K2K’s 2013 presentation of “The Human
Race” is a commentary on the experience
of the race for “success” – about pursuing a
dream, resisting pressure, overcoming
challenges and forging one’s own destiny.
“LET THE RACE BEGIN!””